Privacy Policy

This Notice applies to anyone who visits Shinebythree websites or Shinebythree mobile applications (the “Sites”), and any other platforms Shinebythree owns or controls and makes available (the “Shinebythree Platforms”). We refer to the Sites and the Shinebythree Platforms as the “Services”.

When you use the Services, you access linked pages, features and content (including any information, text, graphics, photos, reviews, likes, lists of items compiled by you, links, or other materials uploaded, downloaded or appearing on, or linked to the Services) (collectively the “Content”).

Any personal data about our users (the “User” or “you”) provided to or gathered by the Services is controlled by Shinebythree ("Shinebythree", “we”, “our” or “us”).

1. What Does This Notice Cover

This Notice covers Shinebythree’s treatment of personal data that Shinebythree gathers when you access the Services and/or access the Content. We explain what information we gather, why we gather it and the choices you have regarding your personal data.

2. Information Shinebythree Collects and how

As customers, you do not have any legal obligation to provide any information to Shinebythree. However, we require certain information from you in order to operate properly. Login credentials (email and username) enable us to personalize and improve our services. You hereby agree and acknowledge that any information you do provide to us is provided at your own free will, for the purposes mentioned in this Privacy Notice and that we may keep such information in a database(s) which will be registered and kept in accordance with applicable laws and regulations.

a) Information You Provide to Us

We receive and store any information you enter on the Services or provide to us in any other way. The types of information provided by you may include your full name, email address, username, password carried out on the Sites.

b) Information Collected Automatically

i. We receive and store certain types of information whenever you interact with the Sites or use another feature of the Services. In other words, when you are using the Services we are aware of it and may gather, collect and record the information relating to such usage, either independently or through the help of third-party services as detailed below. Shinebythree automatically receives and records information on our server logs from your browser including your IP address, certain cookie information (please see our Cookie Policy for further information) unique identifiers (such as click IDs) and the page you requested.

ii. We automatically collect usage information, such as the numbers and frequency of visitors to the Services, similar to user music preference data or to TV ratings that indicate how many people watched a particular show. Shinebythree only uses this data in aggregate form, that is, as a statistical measure, and not in a manner that would identify you personally. This type of aggregate data enables us to figure out how often customers use parts of the Services or another feature of the Content so that we can make the Services appealing to as many customers as possible, and improve the Content.

iii. We also collect information about the devices you use to access our Services. This includes, for example, the type of computer or device you use, the hardware model, operating system and software.

c) E-mail Communications

We often receive a confirmation when you open an email from Shinebythree if your computer supports this type of program. Shinebythree uses this confirmation to help us decide how to make emails more interesting and helpful.

d) Location Information

When you download or use apps created by Shinebythree or its affiliates or subsidiaries and, where applicable, have requested or consented to location services, we may receive information about your location. We may use this information to provide you with personalised content and location-based services, such as search results. Most mobile devices allow you to turn off location services. To learn more about what information your device makes available to us, please also check the policies of your device manufacturer or software provider.

3. What About Cookies?

Technologies such as cookies, beacons, tags and scripts are used by Shinebythree and our partners, affiliates, analytics or service providers. These technologies are used in analyzing trends, administering the Sites, tracking users’ movements around the Sites and to gather demographic information about our user base as a whole. We may receive reports based on the use of these technologies by these companies on an individual as well as aggregated basis.

Please see our Cookie Policy for information as to how we use cookies in relation to the Services.

4. Why Do We Collect Information?

We use the information we collect in order to:

Operate and improve the Services and to display Content

Recommend relevant products, and make it easier for you to track products you’re interested in

Offer you a personalised experience of the Services and on the Shinebythree Sites. This process constitutes profiling under the GDPR

Communicate with you about products, sale reminders, services and promotional offers

Administer your account if you have one, and update our records

Enable third-party service providers and contractors to carry out technical, logistical or other functions on our behalf

Conduct research, troubleshoot problems, and detect and protect against error, abuse of the Services, fraud or other criminal activity

Control risk, comply with laws and regulations, and comply with other legal process and law enforcement requirements

Produce aggregated statistical reports (provided that the reports do not identify customers)

5. Where Will We Store Your Information?

To provide the Services, the information that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area (“EEA”). It may also be processed and used by staff operating outside the EEA who work for us or by one of our third-party service providers. We will take all steps reasonably necessary to ensure that third parties to whom we transfer any data provide sufficient protection of that data.

6. Sharing Information With Third Parties

We share your information only as described in this Notice and require commercial entities with which we share your information to agree to keep it confidential.

a) Shinebythree Partners

We work with a variety of partners (“Shinebythree Partners”) in order to offer you the widest possible choice of fashion items on the Sites.

Buying on a Shinebythree Partner website: Sometimes when you select a product, you will be taken directly to the Shinebythree Partner website and asked by the Shinebythree Partner to provide further personal details related to the transaction. The information you enter on the Shinebythree Partner website will be collected, stored, and processed in accordance with the privacy policy of the Shinebythree Partner.

Please note that: (i) you should carefully review the Shinebythree Partner privacy policy before completing any transaction involving a Shinebythree Partner; and (ii) the Shinebythree Partner is solely responsible for its use and sharing of your information.

b) Affiliate Networks

Shinebythree shares personal data with affiliate networks such as Rakuten (“Affiliate Network”) for the purpose of Shinebythree participating as a publisher in the Affiliate Network and entering into engagements with Partners. Where the Affiliate Network collects and uses personal data for its own permitted purposes, the Affiliate Network acts as a separate and independent Controller in relation to that personal data. The Affiliate Network will use the personal data in accordance with applicable data protection laws and regulations and will individually and separately fulfil all obligations that apply to it as a Controller.

c) Social media and other platform services

Information to/from third-party social media services:

We receive the usernames and passwords for your accounts and profiles on third-party sites with which the Sites interoperate. For example, by logging into the Sites via Facebook, you are giving us permission to obtain certain information from your Facebook account, such as your name and email address. This may give us automatic access to certain personal information retained by a social media site about you (e.g. content viewed by you, content liked by you and information about the advertisements you have been shown or may have clicked on). Where this information is received by us, we will use this information to further personalise your experience on the Shinebythree Sites. We may share your data (such as unique identifiers derived from your registration information on our website or app) with these third-party sites. This allows us to link your devices and provide you with a seamless experience across different devices that you use.

d) Analytics

We have implemented the Google Analytics Demographics and Interest Reporting feature and may share your information to analytics and search engine providers that help us to improve and optimize the Services.

e) User Profiles and Other Information You Post

If the service is available on the Sites, User profile information including your username, name, email address, and other information you enter (“User Submissions”) may be displayed to other Shinebythree users to facilitate user interaction within the Services and allow you to follow other users, and them to follow you. Email addresses are used to add new User Submissions to user profiles and to communicate through User Submissions. Any information that you voluntarily disclose online (on discussion boards, in messages and chat areas, through reviews in product pages, etc.) becomes publicly available and can be viewed, collected, and used by others. Any images, captions, physical descriptions, personal interests, or other content that you submit to the Services may be redistributed through the Internet and other media channels and may be viewed by the general public.

Please be aware that whenever you voluntarily post information to public areas on the Services or any other public forums, such information can be accessed by the public.

f) To comply with legal requests

We may provide your information to relevant third parties when we believe in good faith that it is necessary in order to (i) comply with the law, regulation or a legal request; (ii) enforce or apply our conditions of use in other agreements; or (iii) protect the rights, property, or safety of Shinebythree, our employees, our users, or others. This may include exchanging information with other companies and organizations for fraud protection and credit risk reduction.

g) Third parties where a corporate transaction is contemplated

In some cases, we may choose to buy or sell assets. In these types of transactions, customer information is typically one of the business assets that are transferred. In addition, in the event of a merger, acquisition, reorganization, asset sale, or in the unlikely event that Shinebythree goes out of business or enters bankruptcy, customer information may be one of the assets that are transferred to or acquired by a third party. If such transfers occur, the third-party transferee may continue to use your information as set out in this Notice.

h) Affiliates

We may share some or all of your information with any of our parent companies, subsidiaries, joint ventures, or other companies under common control with us.

7. Data Security

We take care to maintain appropriate safeguards and security features to protect the integrity and privacy of the information you provide us with and to try to prevent unauthorised access to it.

If you choose to create an account with Shinebythree (a “Shinebythree Account”), the information in your Shinebythree Account is protected by a password for your privacy and security. You need to ensure that there is no unauthorised access to your account and information by selecting and protecting your password appropriately and limiting access to your computer and browser by signing off after you have finished accessing your account. You are responsible for safeguarding the password that you use to access the Services and for any activities or actions under your password. Shinebythree encourages you to use “strong” passwords (passwords that use a combination of upper and lower case letters, numbers and symbols) with your account. Shinebythree cannot and will not be liable for any loss or damage arising from your failure to comply with the above requirements.

The transmission of information via the Internet is not completely secure and we cannot guarantee the security of your data transmitted to the Services. Unauthorised entry or use, hardware or software failure, and other factors, may compromise the security of user information at any time. Any transmission of data is at your own risk.

8. Links To Third Party Websites

The Services contain links to other sites such as Shinebythree Partners. Shinebythree is not responsible for the privacy policies and/or practices on other sites. When linking to another site you should read the privacy policy stated on that site. This Notice only governs information collected on the Services.

9. Data Retention

Subject to any legal obligations to keep your information longer, we store the data you provide to us for as long as is necessary to provide the Services to you (and if you have a Shinebythree Account, for as long as you have a Shinebythree Account), or until you ask us to delete it, whichever comes first.

After a request from a User to delete any data, a process will begin that permanently deletes the relevant data. Once begun, this process cannot be reversed and data will be permanently deleted. Any data which is not deleted shall be kept in an anonymized manner.

Shinebythree collects and retains usage data, other metadata and statistical information about the use of the Services in an aggregated and anonymised format.

10. European Union Privacy Rights

If you are a resident of the European Economic Area (“EEA”), in order to provide our Sites, and services to you, we may send and store your Personal Data outside of the EEA, including to the United States. Accordingly, your Personal Data may be transferred outside the country where you reside or are located, including to countries that may not or do not provide an adequate level of protection for your Personal Data.

By using our Sites, you represent that you have read and understood the above and hereby consent to the storage and processing of Personal Data that you provide directly to us on our Sites.

If you are a resident of the European Union, the processing of your Personal Data is lawful only if it is permitted under the applicable data protection laws. We have a lawful basis for each of our processing activities (except when an exception applies as described below):

Consent. By using our Sites, you consent to our collection, use, and sharing of your Personal Data as described in this privacy policy. If you do not consent to this privacy policy, please do not use the Sites;

Legitimate Interests. We will process your Personal Data as necessary for our legitimate interests. Our legitimate interests are balanced against your rights and freedoms and we do not process your Personal Data if your rights and freedoms outweigh our legitimate interests. Specifically, our legitimate interests are to: facilitate communication between Shinebythree and you; detect and correct bugs and to improve our Sites; safeguard our IT infrastructure and intellectual property; detect and prevent fraud; promote and market our business; perform risk assessments; and develop our product and services;

To Fulfill Our Obligations to You under our Contract. We process your Personal Data in order to fulfill our obligations to you pursuant to our Contract with you to deliver our goods and services to you.

As Required by Law. We may also process your Personal Data when we are required or permitted to by law; to comply with government inspection, audits, and other valid requests from government or other public authorities; to respond to legal process such as subpoenas; or as necessary for us to protect our interests or otherwise pursue our legal rights and remedies (for instance, when necessary to prevent or detect fraud, attacks against our network, or other criminal and tortious activities), defend litigation, and manage complaints or claims.

European Union data protection laws may provide you with certain rights with regards to our processing of your Personal Data.

Consent. By using our Sites, you consent to our collection, use, and sharing of your Personal Data as described in this privacy policy. If you do not consent to this privacy policy, please do not use the Sites;

Access and Update. You can review and change your Personal Data by logging into the Site and visiting your “Account” page. You may also notify us through the contact information below of any changes or errors in any Personal Data we have about you to ensure that it is complete, accurate, and as current as possible. Please note that if you request access to your Personal Data other than through our Sites, you may be charged a fee subject to a maximum set by applicable law. We may also not be able to accommodate your request if we believe it would violate any law or legal requirement or cause the information to be incorrect.

Restrictions. You have the right to restrict our processing of your Personal Data under certain circumstances. In particular, you can request we restrict our use of it if you contest its accuracy, if the processing of your Personal Data is determined to be unlawful, or if we no longer need your Personal Data for processing, but we have retained it as permitted by law.

Portability. To the extent the Personal Data you provide Shinebythree is processed based on your consent, you have the right to request that we provide you a copy of, or access to, all or part of such Personal Data in structured, commonly used, and machine-readable format.

Withdrawal of Consent. To the extent that our processing of your Personal Data is based on your consent, you may withdraw your consent at any time by closing your account. Withdrawing your consent will not, however, affect the lawfulness of the processing based on your consent before its withdrawal, and will not affect the lawfulness of our continued processing that is based on any other lawful basis for processing your Personal Data.

Complaints. You have the right to lodge a complaint with the applicable supervisory authority in the country you live in, the country you work in, or the country where you believe your rights under applicable data protection laws have been violated. However, before doing so, we request that you contact us directly in order to give us an opportunity to work directly with you to resolve any concerns about your privacy.

How You May Exercise Your Rights. You may exercise any of the above rights by contacting us through any of the methods below. If you contact us to exercise any of the foregoing rights, we may ask you for additional information to verify your identity. We reserve the right to limit or deny your request if you have failed to provide sufficient information to verify your identity or to satisfy our legal and business requirements.

11. Children

We do not knowingly market by children. The Services are not designed for use by children under 13 years old. Children under 13 are not allowed to register with Shinebythree or use the Services, or submit personal data through the Services. We do not knowingly collect personal data from anyone under the age of 13. If you have any reason to believe that anyone under the age of 13 has provided their personal data to us, please contact us as specified below, and we will work to delete that information from our databases.

12. Changes To This Notice

Shinebythree reserves the right to change this Notice from time to time. Use of information we collect now is subject to the Notice in effect at the time such information is used. If we make substantial changes in the way we use personal data, we will notify you by posting an announcement on the Services or sending you an email. Otherwise, all other changes to this Notice are effective as of the stated “Updated” date.

13. Contact Us

If you have any questions regarding this Privacy Policy, please feel free to contact us by email at [email protected]

Updated: March 1, 2024