Paris In Motion

Not every Victoria’s Secret super babe will bounce back and forth across a busy French intersection, unfazed by unsolicited attention and weaving traffic.

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Happy Thursday-feels-like-Friday, kids. First of all, I’m in such a spin as to how it’s already February and will likely continue to hammer home this incredulous disgust at the passage of time until the Olympics roll in, then December 31st, then February 1st 2017, and so on. Just so we’re on the same page.

Capiche?

For now, let’s turn our attention to the sleepy streets of Paris on a Sunday morning last September, that began with completely empty streets and a cinematic wash of early fall sun and biting breeze, and finished with a hilarious number of men (of all ages, mind you), frozen mid-walk, mid-cycle, mid-parallel-park, jaws on the floor, desperately fumbling for their phones to snap one more moment of Shanina’s wild hair, stormy eyes, bronzed limbs, captivating beauty, et cetera.

I could go on about how well the girl’s freckles and power-brows perfectly offset the punchy femininity of Alessandro Michele’s Resort 2016 woman. Or how she can move, which I’ll never back down on as one of the most important characteristic of a successful model, over and above looks – second only to a killer personality, which Ms SS here has plenty of. Certainly, not every Victoria’s Secret super babe will bounce back and forth across a busy French intersection, unfazed by unsolicited attention and weaving traffic.

I feel like that’s the effortless kind of woman that Gucci, Swarovski and Michael Lo Sordo are all aiming to embody in their designs, despite their dramatically different target markets.

How perfect.

PHOTOGRAPHY & STYLING // Margaret Zhang

MODEL // Shanina Shaik @ IMG

Shanina wears Swarovski, Gucci, and Michael Lo Sordo throughout

See the full story at Swarovski.com

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About

Margaret Zhang 章凝 is an Australian-born-Chinese director, photographer, stylist and writer based between New York and Shanghai. Since establishing her website in 2009, Margaret has gone on to work with global brands including CHANEL, UNIQLO, Swarovski, YEEZY, Bulgari, Gucci, MATCHES, Under Armour, and Louis Vuitton in a wide range of capacities both in front of and behind the camera, while completing her Bachelor of Commerce/Bachelor of Laws at The University of Sydney. Margaret’s directing, photography, and styling has been employed by the likes of VOGUE, L’Officiel, Harper’s BAZAAR, NYLON, Marie Claire, GRAZIA and ELLE internationally. She has been listed in Forbes Asia’s 30Under30 and TimeOut’s 40Under40, and her work has been recognized as shaping the international fashion industry by the Business of Fashion BoF500 Index for the past four consecutive years. She went on to be the first Asian face to cover ELLE Australia. In 2016, she co-founded BACKGROUND, a global consultancy for which she specialises in Western-to-Chinese and Chinese-to-Western cultural bridging for a range of luxury, lifestyle, and brand initiatives. In 2017, she exhibited a series of 39 unseen photographic works as a solo show in Sydney, and premiered her first short film – a 15-minute exploration of her visceral relationship with classical music on both performance and abstract planes – to critical acclaim.

For project enquiries Tess.Stillwell@img.com
General enquiries bookings@margaretzhang.com.au