TOME

It has been silently decided that my stopping by Ryan and Ramon’s sweet midtown studio the day before their show, to dart around models casting and sniff out my favourite look, will be something of a tradition.

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It has been silently decided that my stopping by Ryan and Ramon’s sweet midtown studio the day before their show, to dart around models casting and sniff out my favourite look, will be something of a tradition. As expected, it’s difficult to narrow down TOME’s balance of clean lines and voluminous layers to boot. And yet, at the same time, there’s always one or two ensembles that really speak to my personal style to the T.

We all know that I am partial to a stripe or five.

It was decided.

What I appreciated about this Fall/Winter collection was that it evolved without losing cohesion, but didn’t hammer home just one colour scheme, or one print. So many designers get lost in the thought process of appealing to different publications and buyers, but with TOME, it is what it is – immediately identifiable with the brand, regardless of its stripes, panels, wools, or leopard prints. By the same token, the boys’ collaboration with none other than the iconic Sarah Jessica Parker’s eponymous shoe line (right?) and Korean eyewear label, Gentle Monster (I’m a new fan and you need to get involved) did not feel forced, nor was it feverishly broadcasted. What could easily have been paraded with brightly colour-blocked fanfare, and Carrie-OTT, was instead seamlessly integrated into TOME’s streamlined, quietly powerful aesthetic.

As far as a consumer perspective goes, this Fall collection is exactly what has been missing from shelves and checkout carts. While I would not necessarily say that TOME is the new black, their meticulous approach to construction with movement on the female body (and not just the stationary body) in mind is what makes their pieces individually new classics, and collectively, a highly viable commercial outlook beyond industry acclaim.

Congratulations, boys.

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About

Margaret Zhang is a Chinese-Australian photographer, director, stylist and writer based in New York. Since her digital beginnings in the fashion industry in 2009, Margaret has worked with global brands including Chanel, UNIQLO, Swarovski, YEEZY, Clinique, Lexus, Dior, Gucci, Matches and Louis Vuitton in a wide range of capacities both in front of and behind the camera, while completing her Bachelor of Commerce/Bachelor of Laws at The University of Sydney.
Though regularly featured in print and digital media as a model and personality alike, Margaret’s pho tography, styling, and creative direction has been employed by the likes of Vogue, L’Officiel, Harper’s BAZAAR, NYLON, Marie Claire, Buro24/7, and ELLE internationally. She has been listed in Forbes Asia’s 30Under30 and TimeOut’s 40Under40 lists, and her work has been recognised as shaping the international fashion industry by the Business of Fashion BoF500 Index, and ELLE Magazine’s Best Digital Influencer of The Year Award.

 

 

 

For project enquiries Tess.Stillwell@img.com
General enquiries bookings@margaretzhang.com.au