Flora Botanica

The first thing that comes to mind when a brief says ‘floral story’, is Miranda Priestly.

Not for ELLE.com…

So here’s something I’ve been holding onto for a good couple of weeks now, and well worth the wait. Perhaps, not what you would have expected from my barely-there behind-the-scenes ‘gram, but voilàwe have my favourite shoot to date, by a fantastic team that I’ve been wanting to work with for a while. And for ELLE.com no less.

The first thing that comes to mind when a brief says ‘floral story’, is Miranda Priestly. The second is a model camouflaged amongst blooms as Dolce & Gabbanna as her floaty chiffon dress, white blonde locks and fuchsia lips. Unfortunately, I’m neither a dress person, nor a blonde (though I had contemplated and dismissed the idea a few months ago). And, fuchsia really is not my colour. Myra and Jenna were absolute magicians – every time I turned around, the set had completely transformed to perfection, with such precise distribution of colour, texture, and volume, that I kind of wished they’d make me a gown out of the stuff. I loved, too, that the girls brought new life to dried blooms – a form of recycling I’d never really thought about, and will now be trying my hand with my current load of fresh flowers in the house.*

Hell, my job ended up being the least complicated – putting together transeasonal all-black looks (that I’ve elaborated more on in the full story, here), and chilling on a throne of art.

Photographer Tane Coffin

Stylist Margaret Zhang

Hair & Makeup Tobi Henney @ DLM (assisted by Shirley Lia)

Florals Myra Perez (assisted by Jenna Tink)

Model Margaret Zhang @ IMG

Scroll down for styling credits and see the full story at ELLE.com




*Myra says the key is to take them out of water as soon as they start yellowing at the edges, and keep them in a dry spot like your garage, out of the sun.

Look 1:

ZIMMERMANN Filigree Lace-Bib Dress
Michael Lo Sordo Wide-Leg Tux Pant

Look 2:

Asilio Seduction Game Camisole
Nicholas Leather A-Line Skirt

Look 3:

Dion Lee Cutaway Box Skirt
Michael Lo Sordo Spy Crossover Pencil Dress

Look 4:

LP33.3 Long Tall Sally Wrap Dress

Look 5:

ELLERY Claudio Shirt Dress

shot at Luxe Studio

  • Hell yes! I love the non-blonde, non-pink, but still-floral thing. You’re constantly repping individuality. Kudos kudos kudos :D

  • The Undercover Giraffe

    you are absolutely stunning


  • Oriental bliss c; Xx

  • sachastrebe

    hell yes girl

  • Isabelle. T

    Wow I can believe how pretty you are! It’s fabulous that you add your first collab with Elle it’s huge!!! Good for you xxx


  • These shots are beyond amazing! It def says a lot that this is one of your favorite shoots thus, and the third photo of you is one of my favorite ever!

    Love, Van


  • Domenica Calarco

    Gurl!!!!! Killing it like always. Your skin looks amazing btw xx


  • Love this!! x

  • Beautiful shots! Beautiful style. Beautiful girl.


  • Beautiful! You amazing creature

  • monkeyshines

  • Isutave Isutave

    luv reading this! xoxo isutave.com

  • Avanti

    Why are you so beautiful Margaret?
    All the best for your exams. If there was a babe exams, you would kill it.


  • b

    Awesome look!

    cool blog!

    following you<3



  • jas

    incredible photos. you are stunning.

    reckless abandon

  • Wow, you look amazing. The set is wonderful! ^^

  • Amanda Chan

    An absolutely stunning editorial. Everything – the styling, hair, photography, set direction is on par! I was so excited when I saw a preview on Instagram a while back xx


    • margaretzhang

      Thank you so much, Amanda!

  • Insanely beautiful! How inspiring. xx

  • Beautiful pictures, congrats!

    X STYLONYM http://www.stylonym.blogspot.com

  • Francisc

    Great pictures!


  • Chanty

    Always such excitement to see your latest posts <3 You've got it all Marg! Beauty, brains, talent and so much more!
    Cheers to you!<3

  • Joe Beverly

    I love everything, but my favorite is Look 3 . . .

  • stunning as always :)

  • Laura Lama F.

    Wow, speechless! You’re amazing


  • Amazing editorial, babe! Love it:)


  • These are gorgeous photos, so incredible. You look flawless!

    Shot From The Street | Fashion Blog

  • I love these photos Margaret <3

    O. R. R.

  • Hannah

    So cool that you are a blogger-turned-model!

  • So you are a photographer, a stylist, a writer, and a model?! So young yet so talented.


  • issa

    style and substance came together :)


  • Wow! Fantastic imagery. :] // itsCarmen.com ☼

  • Phanukorn Suwansukho

    These photos are so stunning! Big love <3


  • pure inspiration your pictures

  • GORGEOUS! Flawless…that makeup is everything.

    -Asia Monique

  • Zarita DLAVE

    This is fantastic! I love that you styled it as well as modelling. ELLE must be so pleased!

  • j_mapelle_nee

    This is so fetch! ;) (had to use it). The florals are a masterpiece all on their own! Parfait ! My question.. I have been drying flowers (mainly roses) for some years now by hanging them from ribbons upside down.. roses have proved the best thus far from utter decay.. but when it comes to daisies, or bulb flowers – my sunflowers for instance, though they have kept their colour, the petals keep shedding. Do you or does Myra have tips on how to keep the petals from falling? Also.. its been a long time coming since I’ve pressed flowers, but the real radial types, though I have gotten them quite flat.. their petals are just dropping like flies.. gah! should I dry them first before pressing? I just though the whole point of pressing is that it also dries the flowers in the process. Cheers X

    • margaretzhang

      Hey there! So I just asked Myra, and she said that her drying of flowers is purely an accident 99 percent of the time – if she leaves bulb flowers in her van and park it in the sun, in a few days her car will stink but she’s left with beautifully dried anemones or daffodiles, because it serves like a dryer in there. Otherwise, on her first job, she had to dry flowers and frame them for brides, so she ordered bags of Silica gel crystals, which is probably the best and fastest way because the gel absorbs all the moisture out of each bloom – works great for sunflowers (you need to fill a shoe box with a layer of this then place your flower heads in, then cover them with the rest of the gel – place in a dry dark place and leave for a few weeks). Hairspray after the flower is dry will help keep the petals on. Hope that helps!

      • j_mapelle_nee

        Oww.. thank you sah much beautiful! Will try this.. ee! X best of bestest with exams =) (*rolls eyes.. still don’t know how you juggle so much and all at the tender tender age of 21) .

  • Winter floral – this is amazing, Miranda would be proud


  • Everything is beautiful and oh-so-moody, love it!

  • These shots are breathtaking. Love the tone of these photos. And you look absolutely stunning in these sophisticated outfits! You’re such a true model!

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  • Chelsea Dunstan

    This is ridiculous. How did you style and model at the same time! Congratulations on ELLE. IMG must be loving you right now. Are you now signed to WME too like Bryanboy??

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  • jasminaparade

    Such a stunning editorial! This is one of my favourites of your posts thus far! Congratulations Margaret! :-)


  • Justine

    Divine – I couldn’t wait to see this post when you teased us with it on Instagram! Well done Margaret! xx


  • VickiDee

    I love your style. I’m looking for a tan leather skirt which siren shoes had on instagram.

  • Jil Diamante

    Looks like you were sitting on an iron throne! Love it! <3



Margaret Zhang 章凝 is an Australian-born-Chinese filmmaker, photographer, consultant and writer based between New York and Shanghai. Since establishing her website in 2009, Zhang has gone on to work with global brands including CHANEL, Swarovski, YEEZY, Bulgari, Gucci, MATCHES, Under Armour, and Louis Vuitton in a wide range of capacities both in front of and behind the camera, while completing her Bachelor of Commerce/Bachelor of Laws at The University of Sydney. Zhang’s directing, photography, and styling has been employed by the likes of VOGUE, L’Officiel, Harper’s BAZAAR, NOWNESS, and ELLE internationally. She has been listed in Forbes Asia’s 30Under30 and TimeOut’s 40Under40, and her work has been recognized as shaping the international fashion industry by the Business of Fashion BoF500 Index for four consecutive years. CNN has identified Zhang as a leading fashion photographer in Asia and ELLE named her the region’s most influential digital voice. She went on to be the first Asian face to cover ELLE Australia. In 2016, she co-founded BACKGROUND, a global consultancy for which she specialises in Western-to-Chinese and Chinese-to-Western cultural bridging for a range of luxury, lifestyle, and brand initiatives. In 2017, she exhibited a series of 39 unseen photographic works as a solo show in Sydney, and premiered her first short film – a 15-minute exploration of her visceral relationship with classical music on both performance and abstract planes – to critical acclaim. In 2018, co-curated the first annual FOREFRONT Summit focused on inter-industry problem-solving at all scales of business. From this king summit, Zhang developed FOREFRONT+ – a round table series of candid conversations covering subject matters of universal concern. In 2019, THE FACE Magazine engaged Zhang as Creative-Director-at-Large for Asia for its relaunch. Zhang is currently working on her first feature film.


For project enquiries Tess.Stillwell@img.com
General enquiries bookings@margaretzhang.com.au