Veronica Beard Fall/Winter 2014

Emerging design talent has always struck a chord of fascination with me – as I’m sure I’ve preached countless times before now, fresh and less routine minds tend to push the boundaries before being reigned in to commercial viability.

veronica-beard-1

And so we come to tonight’s Veronica Beard presentation upstairs at The Highline Hotel, which, until now, I’d never come across – and now that I have, I’d very much like to stay in (or at least shoot in its gloriously creepy Gothic interiors). Veronica and Veronica, too, I’d only briefly encountered as 2013 CFDA Fund finalists. I have always found some unconventional thrill in going into a creative environment completely blind.

For the Veronicas, the intrigue was mostly tactile. Between narrowly quilted leathers, textured camouflage print, tasselled brocade, and the shiniest (oh the shiniest) of shoes. I wanted to touch everything, in the least inappropriate way possible, to try things on, to see how certain silhouettes would look on my body, and to wine and dine in them in the elaborate room that housed the collection – quite a powerful reaction, you might say, most likely helped along by the presentation structure, allowing you to circle the line-up three times over, visualise separates in and amongst your own wardrobe, and more than five seconds of power-walking to consider the technique that would go into an origami leather peplum, say, or a folded neckline I’ve never seen before.

I would love to see how a label as craftsmanship-focused as Veronica Beard would fare in a challenge such as The Woolmark Prize, where many designers struggle given their dependence on  minimalism, for example, which has not, in the past, translated too well with the competition’s panels, and of which the Veronicas’ work is quite the opposite.

All the same, if the CFDA says Veronica Beard is the go, and if megababe Chelsea Leyland is their go to DJ lady, then it’s fairly likely that they will, at the very least, join the SUNO’s, Ohne Titel’s, and Jonathan Simkhai’s of the world in a well studied celebration of being a cool kid on this New York City block.

What do you all think?

All I can think about is that leather jacket and those shoes!

See more of Veronica Beard’s work here.

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  • amandachan

    Veronica Beard’s presentation looks absolutely stunning. From just your images I feel like trying on that deep v-neck jumpsuit, with a deep side part and muted orange lips!!

    dazeandamuse.blogspot.com

  • Hi Girl, absolutely love the new website and this post – you are killing it as usual and have such a way with words. One thing, there’s a spelling mistake on your ‘contact’ section, it says magaret@shinebythree…. rather than Margaret. Just a heads up! My apologies if it’s meant to be like that! Have an awesome time in NY x x

    http://www.theunchartedblog.com

  • kirbybee

    Unfortunately fashion is not immune from the desire to pigeon-hole, to select a path and push someone down it – whether they like it or not. Something that sees us lose so much creative goodness, and not just from fashion. You are, of course, absolutely right – talent is talent. Regardless of commercial viability, we should embrace that.

    And yes, those shoes are quite covetable.

    kb xx

  • Bravo on your new blog layout c: Xx

  • nomss.com

    love the new blog layout!!

    nomss.com

  • Amazing post. Veronica’s work seems really promising!

    xx Nicole
    http://npk-blog.blogspot.com

  • That leather jacket needs to be in my life. Will def be keeping my eyes on this talent.

About

Margaret Zhang is a Chinese-Australian photographer, director, stylist and writer based in New York. Since her digital beginnings in the fashion industry in 2009, Margaret has worked with global brands including Chanel, UNIQLO, Swarovski, YEEZY, Clinique, Lexus, Dior, Gucci, Matches and Louis Vuitton in a wide range of capacities both in front of and behind the camera, while completing her Bachelor of Commerce/Bachelor of Laws at The University of Sydney.
Though regularly featured in print and digital media as a model and personality alike, Margaret’s pho tography, styling, and creative direction has been employed by the likes of Vogue, L’Officiel, Harper’s BAZAAR, NYLON, Marie Claire, Buro24/7, and ELLE internationally. She has been listed in Forbes Asia’s 30Under30 and TimeOut’s 40Under40 lists, and her work has been recognised as shaping the international fashion industry by the Business of Fashion BoF500 Index, and ELLE Magazine’s Best Digital Influencer of The Year Award.

 

 

 

For project enquiries Tess.Stillwell@img.com
General enquiries bookings@margaretzhang.com.au