In its two decades of slow and steady world domination, there has always been something to be said of ZIMMERMANN. Though at least 60% of well respected Australian labels were born of personal explorations into the creative unknown by way of a Bondi Weekend Market stall, if there were a formula for pioneering the Australian fashion industry, ZIMMERMANN’s would be it. Next stop, the Americas – already well and truly established in retail, with a loyal customer looking for something refreshing amongst their seasonal investments, the past year has been focused on attaining the same VOGUE credibility they boast on home shores. Their first show in New York, a whirlwind success, and a season later, it’s like they’ve always been here.
Americans do love themselves a daily dose of Australian.
The extent to which Nicky Zimmermann has evolved her eponymous label beyond the safe house of Sydney is sufficiently astounding for all designers on a global trajectory to take note. Even pinpointing my first encounter with the label in the form of a wildly printed swimsuit that my 15-year-old self obsessively saved up for over three months, to the Fall/Winter 2014 collection that sailed through Lincoln Centre just now – acutely in tune with the sartorial sentiments of the industry and an unconventional woman, and never rising too far above its sculptural beginnings.
On seeing all of Nicky’s Fall pieces lined up for model castings, the concepts were just as intriguing as they were self-explanatory – I didn’t feel like I needed to see a runway show, per se, as much as I wanted to film a documentary on the 20 hour countdown to a production that’s over in 20 minutes. Upon shooting this unlikely combination look of mine, I want to drop all of my plans for London and beyond to run around New York with a thousand models and my camera, shooting the same houndstooth cocoon and silver-studded Garden of Eden in every possible location, hair and makeup, lighting, attitude, back to front, and upside down.
Ladies and gentlemen: ZIMMERMANN is the damn talk of the town, and rightly so.