Lost in Translation

A surreal Sofia Coppola moment while filming late one night in Shinjuku.

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Well Kon’nichiwa、あなたにはどう to you! Indeed, I’m now in Seoul, but I’ve been working such long days that I haven’t even had half a second to go through some of my photos from Tokyo until now. As it was my first time in Japan, I spent my 15 hours worth of flight time watching Lost In Translation and picturing myself as Scarlett Johansson in that rainy intersection scene. Et voila – my Sofia Coppola moment while filming late one night in Shinjuku (complete with one charmingly seedy yakitori and beer bars and long intervals of time admiring cute shopfronts before realising they were sex stores… or manga porn). Even with my reasonable grasp of kanji, every street of this big city was overwhelming, over-populated, and the sensory overload that I’ve always wanted to be lost in – and yet it doesn’t exhaust you… rather, makes you hyper and want to morph into a sugarcoated Lolita girl.

I’m cool with it if you are.

On that note, this is the first installation of a little styling project I’m working on with THE OUTNET – I’m sure you all know by now that my frequent stalking of its New Arrivals is no secret… mostly attributed to my unhealthy obsession with a few named Chloé gowns from a few seasons ago that are bound to show up there soon (again, stalking), and the fact that a lot of my favourite collections from a range of exceptional designers were beyond my spending power when they originally walked (and I was 17 and broke… or something).

Credit card work out time.

Meanwhile, back in Japan, I apparently don’t even come close to passing as anything remotely Japanese, so curious stares were a-plenty.

A trailing camera crew didn’t help.

I’ll have to tell you more about my Tokyo impressions in my next post – currently running late for call time here in Seoul!

Keep an eye out on Instagram for me being a loser.

Rag & Bone Blazer from THE OUTNET – Iris & Ink Leather Stretch Leggings – No Marni Tank from The Enabler – Michael Kors Bag


Margaret Zhang is a Chinese-Australian photographer, director, stylist and writer based in New York. Since her digital beginnings in the fashion industry in 2009, Margaret has worked with global brands including Chanel, UNIQLO, Swarovski, YEEZY, Clinique, Lexus, Dior, Gucci, Matches and Louis Vuitton in a wide range of capacities both in front of and behind the camera, while completing her Bachelor of Commerce/Bachelor of Laws at The University of Sydney.
Though regularly featured in print and digital media as a model and personality alike, Margaret’s pho tography, styling, and creative direction has been employed by the likes of Vogue, L’Officiel, Harper’s BAZAAR, NYLON, Marie Claire, Buro24/7, and ELLE internationally. She has been listed in Forbes Asia’s 30Under30 and TimeOut’s 40Under40 lists, and her work has been recognised as shaping the international fashion industry by the Business of Fashion BoF500 Index, and ELLE Magazine’s Best Digital Influencer of The Year Award.




For project enquiries Tess.Stillwell@img.com
General enquiries bookings@margaretzhang.com.au