TOME SS14

“Form follows function” – the mission remains to have women live their lives in TOME.

TOME-NYC-2

What I respect the most about the focus of TOME‘s Ryan Lobo and Ramon Martin, is that it revolves wholly around the woman as she wishes to be dressed. And we are talking about the woman. Not the girl. This is not to say that TOME’s streamlined minimalism lacks youth and humour – surely the fact that I can do the Macarena with a pretzel in their famous wide-leg trousers speaks volumes to the boys’ design versatility. Nonetheless, “form follows function” – the mission remains to have women live their lives in TOME – and I find it more relevant to consider the CFDA/Vogue Fashion Fund-nominated duo’s exploration of fuller fabrics, than this Spring’s palette of cream, sand, rose and mauve.

Against last season’s alien and ethereal fascination with something other-worldly, Ryan and Ramon’s Spring/Summer 2014 felt much more tactile. The story was no longer about a particular type of woman treading a particular walk of life – rather, a refreshing thought process where comfort was a means to an end of confidence, with none too many cinched waists or shoulder restrictions. The collection touched on a little of everything they label has built in its short past, with a fleeting acknowledgment of this season’s 90s resurgence, resort-as-street wear, then some forget-me-not boudoir to finish.

Here’s to hoping the months fly before February when this collection is bankable and the next is unveiled.

LIVE
About

Margaret Zhang is a Chinese-Australian photographer, director, stylist and writer based in New York. Since her digital beginnings in the fashion industry in 2009, Margaret has worked with global brands including Chanel, UNIQLO, Swarovski, YEEZY, Clinique, Lexus, Dior, Gucci, Matches and Louis Vuitton in a wide range of capacities both in front of and behind the camera, while completing her Bachelor of Commerce/Bachelor of Laws at The University of Sydney.
Though regularly featured in print and digital media as a model and personality alike, Margaret’s pho tography, styling, and creative direction has been employed by the likes of Vogue, L’Officiel, Harper’s BAZAAR, NYLON, Marie Claire, Buro24/7, and ELLE internationally. She has been listed in Forbes Asia’s 30Under30 and TimeOut’s 40Under40 lists, and her work has been recognised as shaping the international fashion industry by the Business of Fashion BoF500 Index, and ELLE Magazine’s Best Digital Influencer of The Year Award.

 

 

 

For project enquiries Tess.Stillwell@img.com
General enquiries bookings@margaretzhang.com.au