The Hunter Effect

The power of the Hunter. And Dirty Dancing.

hunter-aquazzurra hunter-viktoria


Over dinner during my first time in New York, a friend of mine gestured dramatically over our back-wall table at my favourite Thai restaurant in the attempt of verbally materialising some crazy lady who’d thrown tea in her face after she’d unknowingly umbrella-nudged her shoulder exiting the subway further uptown. She was just your average New Yorker, she explained incredulously – just your perfectly average, Burberry trench wearing, Hunter Boot walking New Yorker.

This confused me greatly – firstly, because who is deranged enough to empty their hot beverage on someone’s head… seriously. Then, because both of the aforementioned labels are well and truly English bread and butter. And an average New Yorker? At the time, I had yet to invest anything but Tumblr admiration in the Hunter brand (and the same remains true for Burberry), so needless to say, my head-to-toe highstreet that day felt reasonably inadequate.

My friend’s Prada bag looked on.

But this is not even a conversation about diamonds. Two years later, with my inaugural pair of wet weather Originals in tow, I realise that the power of the Hunter brand is in its lifestyle. Far removed from the concept of a luxury monogram ‘saving’ a lazy outfit, these unexpected pin-friends (ba-da-bing) have evolved beyond their mud-rolling music festival connotations to something of a work-life balance definitive, without having to change their shape. Certainly, Hunter has gone on to develop more ‘fashion forward’ lines, but the classic knee-high and pragmatist continues to capture generation after generation of troublemakers who then go on to appreciate their muddied up favourites as the perfect balance between chic pragmatism and a little rough and tumble around the edges. The cool factor follows the boots and their wearers. Cool, open-minded and troublemaking wearers flock to New York City.

I rest my case.

Rough and tumble indeed – slightly bedraggled, rained on and sweating profusely after 5 hours springing sinews at the dance studio before legging it into the city for a meeting between exams*, I attempted to embody at least a little of this universal cool factor with a little Dirty Dancing and Christina Aguilera (circa Dirty) in the mix. One would think that without the python polish of a killer stiletto like these, this get-up would actually be rolling in dirt and body oil, but something about the gloss surpasses that – no passersby, and I least of all, had any problem with my knees-down, even when I did my sneaky pre-meeting shoe swap in the lobby downstairs, and walked into the boardroom with their sizeable presence under one arm. My coat has some competition.

So, it seems that my journey with my Hunters has begun at the wrong end of the spectrum such that I’ll have to Benjamin Button my way back down to Glastonbury and Coachella from hashtag fashion.

Any festival recommendations?

And now, back to this SULS End of Semester event (yes I’m finishing this post from the bathroom, yes the DJ sounds awesome), and then home to pack before our flight to Paris tomorrow.


ASOS Cropped Top – Nobody Denim Beau Jean – Hunter Original Gloss Boots – Givenchy Pandora Bag from MyNetSale – Aquazzurra Amazon Shoes from MATCHES – Viktoria & Woods Calypso Coat

Shot on Nikon D600 and 85mm from digiDIRECT

*I apologise profusely for looking so purple from the cold and #cuttingdiamonds… you know what I’m saying?


Margaret Zhang is a Chinese-Australian photographer, director, stylist and writer based in New York. Since her digital beginnings in the fashion industry in 2009, Margaret has worked with global brands including Chanel, UNIQLO, Swarovski, YEEZY, Clinique, Lexus, Dior, Gucci, Matches and Louis Vuitton in a wide range of capacities both in front of and behind the camera, while completing her Bachelor of Commerce/Bachelor of Laws at The University of Sydney.
Though regularly featured in print and digital media as a model and personality alike, Margaret’s pho tography, styling, and creative direction has been employed by the likes of Vogue, L’Officiel, Harper’s BAZAAR, NYLON, Marie Claire, Buro24/7, and ELLE internationally. She has been listed in Forbes Asia’s 30Under30 and TimeOut’s 40Under40 lists, and her work has been recognised as shaping the international fashion industry by the Business of Fashion BoF500 Index, and ELLE Magazine’s Best Digital Influencer of The Year Award.




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