The Mode Collective

April 19, 2013 0

Cheers to Friday and my first campaign, baby!







One of my favourite things about working in this field is the relationships you build with brands and people you relate to personally. Suddenly any creative process becomes infinitely easier, and everything falls into place just as you wanted them to.

The Friday before fashion week, I shot and styled my first campaign for The Mode Collective’s Autumn/Winter 2013 collection. Those of you who have been around for a while will know that I stomp my Mode shoes to absolute death (through the snow no less!), so needless to say, it was an honour to be be in complete creative direction for a brand I truly believe in. Working with Alina‘s flawless beauty and responsiveness to direction, and a truly fantastic and supportive team, was just as rewarding – indeed we busted out eight looks in just over two hours, in and out of Bondi like it’s nobody’s business, then straight to Uni and meetings afterwards with my body bag of garments and camera gear…

On that note, thank you all so much for your kind comments and messages about my work that I’ve shared recently. Cheers to campaign one and more to come!

And in other news, how much do you need those smoking slippers on your feet in a hot minute?

Model Alina Stepanova @ Chic Management – Hair & Make-up Anna Hua – Styling & Photography Margaret Zhang