Bide your time

I stand by the mantra that there should be two statement pieces in one ensemble to really speak any volumes at all. I don’t care if it’s so hot that you’re naked. Wear earrings and lipstick.



topshop-sassbide-kahlo-emily-van-der-lowden-dvf    topshop-sass-an-bide-kahlo-emily-lowden-dvf


There comes a point, during your third week of living out of a suitcase, when all permutations of tops, bottoms and outerwear have been exhausted – aside from those that involve toplessness, frostbite, and nudie runs… all of which seem to be one and the same when we’re talking New York blizzards and London chill. So, when Sarah Jane and Heidi dropped a few of their Spring collection pieces my way to wear to their London show later that evening, I was back in the layering game in a big way.

Let me break it down for you – happy dance edition above, analytical edition below:

As an Australian born and bred, I’m very much accustomed to shocked and fascinated faces when I say that Sydney winters rarely fall below 13 degrees Celcius. Yes, Yigal Azrouel‘s outerwear is nothing short of incredible and public-drool-inducing, but unless you were to go naked underneath, would have you in an uncomfortable sweat – not to mention awkward predicament of removing your coat once inside… Indeed, I bought this herringbone mother of a coat purely for this past month’s travels to New York and London – nothing made in Australia can even come close to handling Nemo and early morning Pom shivering. But to buy five more statement coats? If I don’t move to the Northern Hemisphere any time soon, then a ton of dollar bills will be sitting in my wardrobe for fifty weeks of the year, sobbing in neglect.

Consider and compare this get-up against my first London look. Without the blazer, the aesthetics are almost too similar to be exciting. With the coat alone, I would simply be pedestrian with an appreciation for Kate Phelan‘s creative prowess (Kate, if you’re reading this, I think you’re awesome). Add a signature Sass & Bide zigzag, and you have yourself a good day.

And so, I stand by the mantra that there should be two statement elements in one ensemble to really speak any volumes at all. I don’t care if it’s so hot that you’re naked. Wear earrings and lipstick.


TOPSHOP Unique Herringbone Cube Coat – Sass & Bide Girls on Film Jacket – KAHLO Barton Battle Vest – Emily Van Der Lowden Leather Harness – Sass & Bide The Time Limit Jeans – Sass & Bide In Reverse Belt – Diane Von Furstenberg Rudi Ankle Boots

photos by Jessica Stein


Margaret Zhang is a Chinese-Australian photographer, director, stylist and writer based in New York. Since her digital beginnings in the fashion industry in 2009, Margaret has worked with global brands including Chanel, UNIQLO, Swarovski, YEEZY, Clinique, Lexus, Dior, Gucci, Matches and Louis Vuitton in a wide range of capacities both in front of and behind the camera, while completing her Bachelor of Commerce/Bachelor of Laws at The University of Sydney.
Though regularly featured in print and digital media as a model and personality alike, Margaret’s pho tography, styling, and creative direction has been employed by the likes of Vogue, L’Officiel, Harper’s BAZAAR, NYLON, Marie Claire, Buro24/7, and ELLE internationally. She has been listed in Forbes Asia’s 30Under30 and TimeOut’s 40Under40 lists, and her work has been recognised as shaping the international fashion industry by the Business of Fashion BoF500 Index, and ELLE Magazine’s Best Digital Influencer of The Year Award.




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