Alice McCall SS12/13

Alice McCall’s SS12/13 was youthful, sweet and lovingly styled by Meg Gray (fangirl moment)…

After her beautifully sweet collection and show last Fashion Week, Alice McCall was definitely a time slot I was looking forward to. Between symmetrical (and asymmetrical) floral prints, cinched waists, open backs and some magical form of golden mesh (I need to try that dress on!), the Australian sweetheart’s SS12/13 certainly didn’t disappoint. The floral symmetry had been making the rounds mercilessly all week – but it was refreshing to see a bolder, more blocked take on the flower invasion.

The cherry on top was styling by Meg Gray – I hope she never reads this, but I think I did I silent dance backstage, watching her work her quirky styling into every look.

It was also really interesting to see how much more womanly the collection seemed backstage compared to the youthful runway atmosphere, which speaks volumes for a versatile collection. I couldn’t resist sharing some more imagery:

What do you guys think? The colours and flirty shapes are getting me excited for Spring… and Winter isn’t even here yet.




Margaret Zhang is a Chinese-Australian photographer, director, stylist and writer based in New York. Since her digital beginnings in the fashion industry in 2009, Margaret has worked with global brands including Chanel, UNIQLO, Swarovski, YEEZY, Clinique, Lexus, Dior, Gucci, Matches and Louis Vuitton in a wide range of capacities both in front of and behind the camera, while completing her Bachelor of Commerce/Bachelor of Laws at The University of Sydney.
Though regularly featured in print and digital media as a model and personality alike, Margaret’s pho tography, styling, and creative direction has been employed by the likes of Vogue, L’Officiel, Harper’s BAZAAR, NYLON, Marie Claire, Buro24/7, and ELLE internationally. She has been listed in Forbes Asia’s 30Under30 and TimeOut’s 40Under40 lists, and her work has been recognised as shaping the international fashion industry by the Business of Fashion BoF500 Index, and ELLE Magazine’s Best Digital Influencer of The Year Award.




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