Forever New Spring Collections 2011

Last night I had the absolute pleasure of attending and experiencing FOREVER NEW‘s stunning launch of their Spring Collections in Melbourne. The reason I say ‘experience’ is not just for the absolutely magical setting of the Regent Theatre Plaza Ballroom (though it’s true that I could not stop staring), but for the impeccably choreographed and…

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Last night I had the absolute pleasure of attending and experiencing FOREVER NEW‘s stunning launch of their Spring Collections in Melbourne. The reason I say ‘experience’ is not just for the absolutely magical setting of the Regent Theatre Plaza Ballroom (though it’s true that I could not stop staring), but for the impeccably choreographed and dramaticised display of each collection. The absence of blank-faced, robotic models was certainly refreshing and spoke volumes for the label’s support for young, creative talent – 14-year-old McKenzie Comer‘s performance was charming in every adorable sense of the word.

While it was fairly inevitable that I would gush over the delicately embellished flapper-esque dresses, I never thought I would find myself wishing I had a week’s worth of races to go to just so I could wear a different one of the mesmerising fascinators each day. Nobody present took any precaution in masking each’s awe of the finale dresses and/or Dutch beauty, Milou Sluis – yes, she took every shade of silk, chiffon, simplicity and extravagance to the next level (yes, it’s a bit unfair).

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Interestingly, my personal favourite look of the night was the stunning oriental print shift with that fantastic fan clutch (the fascinator may or may not have played a significant part in this verdict).

I’m currently pulling together a bit of a video of the show for you all, but in the mean time, check out some of the pieces that have already landed at the FOREVER NEW online store HERE.

I wanted to say a huge thank you to AMPR and FOREVER NEW for having me down for the launch – it was so lovely to finally meet you all and it couldn’t have been a more beautiful put-together show!

*love*

xx

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About

Margaret Zhang is a Chinese-Australian photographer, director, stylist and writer based in New York. Since her digital beginnings in the fashion industry in 2009, Margaret has worked with global brands including Chanel, UNIQLO, Swarovski, YEEZY, Clinique, Lexus, Dior, Gucci, Matches and Louis Vuitton in a wide range of capacities both in front of and behind the camera, while completing her Bachelor of Commerce/Bachelor of Laws at The University of Sydney.
Though regularly featured in print and digital media as a model and personality alike, Margaret’s pho tography, styling, and creative direction has been employed by the likes of Vogue, L’Officiel, Harper’s BAZAAR, NYLON, Marie Claire, Buro24/7, and ELLE internationally. She has been listed in Forbes Asia’s 30Under30 and TimeOut’s 40Under40 lists, and her work has been recognised as shaping the international fashion industry by the Business of Fashion BoF500 Index, and ELLE Magazine’s Best Digital Influencer of The Year Award.

 

 

 

For project enquiries Tess.Stillwell@img.com
General enquiries bookings@margaretzhang.com.au