Forever New Spring Collections 2011

August 19, 2011

Last night I had the absolute pleasure of attending and experiencing FOREVER NEW‘s stunning launch of their Spring Collections in Melbourne. The reason I say ‘experience’ is not just for the absolutely magical setting of the Regent Theatre Plaza Ballroom (though it’s true that I could not stop staring), but for the impeccably choreographed and…

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Last night I had the absolute pleasure of attending and experiencing FOREVER NEW‘s stunning launch of their Spring Collections in Melbourne. The reason I say ‘experience’ is not just for the absolutely magical setting of the Regent Theatre Plaza Ballroom (though it’s true that I could not stop staring), but for the impeccably choreographed and dramaticised display of each collection. The absence of blank-faced, robotic models was certainly refreshing and spoke volumes for the label’s support for young, creative talent – 14-year-old McKenzie Comer‘s performance was charming in every adorable sense of the word.

While it was fairly inevitable that I would gush over the delicately embellished flapper-esque dresses, I never thought I would find myself wishing I had a week’s worth of races to go to just so I could wear a different one of the mesmerising fascinators each day. Nobody present took any precaution in masking each’s awe of the finale dresses and/or Dutch beauty, Milou Sluis – yes, she took every shade of silk, chiffon, simplicity and extravagance to the next level (yes, it’s a bit unfair).

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Interestingly, my personal favourite look of the night was the stunning oriental print shift with that fantastic fan clutch (the fascinator may or may not have played a significant part in this verdict).

I’m currently pulling together a bit of a video of the show for you all, but in the mean time, check out some of the pieces that have already landed at the FOREVER NEW online store HERE.

I wanted to say a huge thank you to AMPR and FOREVER NEW for having me down for the launch – it was so lovely to finally meet you all and it couldn’t have been a more beautiful put-together show!

*love*

xx

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