Teatum Jones has a new and special place in my list of designers to stalk on an hourly basis. What I love about the latest AW11/12 collection is the...
Teatum Jones has a new and special place in my list of designers to stalk on an hourly basis. What I love about the latest AW11/12 collection is the diversity in colour palette and boldness. The mish-mashed purple prints are elegantly undercut (and flawlessly paired) with the opposite end of the spectrum in dusty shades of pink and blue. Then on top of that, we have classic tailoring vs. more fluid cuts and fabrics.
Ultimately, I need every drape as much as I need the next pleat. Obsessed with those trousers!
I caught up with designers, Catherine Teatum and Rob Jones, to give you all an idea the workings of this exponentially developing label:
How did you two start out with Teatum Jones?
We met whilst working together for an international brand in Italy where we became enamoured with one another’s sense of escapism. We made the decision to launch our own label and spent several years researching and developing our ideas for what we envisioned as a contemporarily relevant womenswear brand. After being chosen as one of the 10 finalists for the Fashion Fringe competition in 2009, we launched our debut womenswear collection for SS11 in London.
What would you describe the Teatum Jones vibe as?
Teatum Jones’ signature is within our anthropological approach to design, we are fascinated by human behaviour and exchanges. As such, we are always going to be drawn to dark, sinister and often tragic stories from which we will creatively interpret beautiful and refined conclusions in the form of beautiful and refined collections. As Designers we are conceptual in our approach to design but we remain loyal to an ethos of authenticity, desirability and quality.
The sheers, high waists and beautiful prints have got to be my favourites of the winter collection! What’s the story behind that one?
Teatum Jones’ AW11 collection is a submission into the experiences of two of the most famous women to have survived the First World War; Elsie Knocker and Mairi Chisholm. We wanted to explore the story of these two women through intensely graphic prints combined with sheer tonal paneling and traditional men’s tailoring references that subtly exposed the strongest structures on a woman’s body.
In particular, the Endurance print echoes their experience of the dark, gravely flooded trenches where men’s uniforms were saturated from the hem upwards. The Disintegration print commemorates the aerial photography of Ernest Brooks, revealing the oddly beautiful forms yet horrifying reality of explosion dust clouds.
Which are your personal favourite pieces from that collection?
If there were three pieces we had to take with us to a desert island it would be the Eva Moore Shirt Dress in the Endurance Print, the St. Quentin Dress in Mocha Silk and the Gabriel Jacket in Dusty Blue wool.
Where do you see Teatum Jones in 5 years time?
In a studio three times the size with a team double the size, focusing on the international brand recognition we're currently experiencing and having successfully translated that into creative and commercial ventures.
Who’s someone who encompasses Teatum Jones?
It’s a combination of all the women who we surround ourselves with and who inspire us each season to push the boundaries further. Women of sophistication and irreverence in equal measures.
Thank you both! Be sure to check out the rest of the beautiful collection right HERE.
(Look me in the eye and tell me those purple prints aren't off this planet).
P.S. Sorry about the weekend absence! Law camp was on a happy island of insanity that had no reception unless you waded out waist-deep in water. I do love you all, but it was very cold :)