SHAPE SHIFTR really is one of those It Labels, shall we call them, that all to...
SHAPE SHIFTR really is one of those It-Labels, shall we call them, that all the rest strive to be. It wasn't until I interviewed the girls behind the bam-pow-wow (J'aime and Meghan) that I realised how recently their design work began gracing store-after-store, blog-after-blog worldwide. The fact that this went unnoticed is definitely a credit to the pair's seamless design work, so evident in their latest Hieroglyph collection. You guys may have noticed that my four walls against velvet have gradually come down over the past couple of months, and the red and blue (starring above) have taken the remains and thrown them out to sea to keep Paul the octopus company (R.I.P.).
And as always, masters of sheer blacks generally get a pretty significant tick in my good books :)
Hey guys! How’s it going?
Busy, busy, busy… But great, thanks!
Can you tell us a bit about how SHAPE SHIFTR came about?
We got together summer 2009 and was brain- storming and talking fashion. We were thinking of starting a fashion blog, and then was like fuck it, let’s just go for it all the way and start a clothing line. The first collection was 2 styles that we sold to pixiemarket.com. We each made one design and went from there. The first mini-collection did so well, a lot of other stores started reaching out to us. The next season we tripled the amount of styles, and so on and so on!
What is the SHAPE SHIFTR vibe?
Geometry meets grunge meets contemporary.
Borderline obsessed with your latest collection! The cuts are incredible – what was your main inspiration?
For our last collection Hieroglyph the main inspiration was Ancient Egypt, cats, the pyramids. How it was really about adornment of the body, mummies, preparing for the afterlife. Alcomey, mysticism, cryptic codes, layers and 90’s grunge.
Where do you want to be in 5 years time?
Still making what we want to wear and still shifting forward.
Which are your all time personal favourite SHAPE SHIFTR pieces?
J’aime: the nude and black paneled bodysuit from ss10 and leather panel shorts.
Meghan: long black button up top and long sheer maxi skirt from our latest collection.
Who are your current style icons?
J’aime: Christina Ricci
Meghan: Erin Wasson
One of our previous interviewees, designer Belle of Belle Bijoux, would like to know: What was your personal fashion moment last season?
J’aime: My Dolce Vita Pela wedges in grey.
Meghan: My ripped up jean shorts and all my sterling rings.
And last of all, what’s a random question would you like to ask the next interviewee?
Dead or alive whom would you want to be dressed in your brand the most?
So, friends - is it love? Or is it love :) So transeasonal too with those perfect colour palettes. Can we hear a massive "Hells Yeah" from Southern Hemispherers?
Check out more of the collection and general SHAPE SHIFTRbadassery HERE.